AUGUST  2022

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Letter from the President

Dear Members and Friends,

It is back to school time for many right about now. Whether a little one is headed to kindergarten, or a young person is headed to college, the learning is upon us.  The time has come for Chesapeake Planned Giving Council (CPGC) to share with you the plans for our upcoming events.

CPGC has added additional programing for those who are in a one-person planned giving shop, on a large planned giving team, or work with clients as an attorney or financial advisor. We have put together a great line-up for you. There is something for everyone in the programs that we have coming up throughout the rest of 2022.

Educational Programs and Networking Events

Last month, CPGC had a great event. Our Summer Lunch and Learn was July 20th. The topic was -  Planned Giving & How Small Steps Can Transform Your Organization. Planned Giving expert Dr. Rosemary Calderalo, shared ways that will help shift your organization and its development efforts to achieve a robust, sustainable, planned giving program. For those who joined us for the hybrid event - held on site at the Village at Augsburg, we had a wonderful time of networking, meeting new folks, and seeing familiar colleagues.

Make sure you register for our upcoming educational programs that are sure to be full of helpful information as you gear up for back to work. Vacation time is winding down for many of us and it is back to the office. Whether you need a refresher of want to stay up to date on what is happening in planned giving, we have the programs to help.  

Upcoming Events – for more information, updates & to register, visit:

CPGC has you in mind and want you to attend our events. Thus, the hybrid model is planned for the foreseeable future. Things have changed around us over the past couple of years. CPGC is flexible in the way we offer programs so that all can attend, regardless of location and schedules that do not allow for in-person travel time to events.

Do you have ideas for programs? Is there a planned giving topic you’d like to know more about? Are you or your organization interested in being a sponsor of an event? If yes, send us a message: We’d love your suggestions, and we look forward to seeing you at an upcoming event. Meanwhile, enjoy the remaining days of summertime.

All the best,

Aquanetta Betts
CPGC, President
LinkedIn @AquanettaBetts

August 31, 2022, 12:30 PM
10 Principles for Gift Planning Program Success

About the Speaker:

Nathan Stelter
President | The Stelter Company

Nathan Stelter is the president of The Stelter Company, a leading source for gift planning marketing solutions for the nonprofit community. The Stelter Company, which was founded in 1962, currently partners with more than 1,300 organizations nationally with a staff of over 85 individuals. Nathan is a past board member of the NCGPC (Washington, DC), current member of the Mid-Iowa Planned Giving Council, member of the National Association of Charitable Gift Planners (CGP) Leadership Institute, chair-elect for CGP’s national board of directors of the as well as co-chair of the National Standards for Gift Planning Success (NSGPS) task force.

September 21, 2022, 12:00 PM
Disrupting Aging & Donor Philanthropic Personalization

About the Speakers:

Franklin Guerrero
Vice President of Philanthropy | Major Gifts & Gift Planning | AARP Foundation
Franklin and his team oversee the personalized relational approach of donor development and aim to increase the giving and tenure through outright and deferred gifts to the Foundation. The goal of his team program is to maximize the lifetime value of donors in relationship management portfolios. He works with leadership to run the Annual Board Giving Fund and the Employee Giving Campaign. He also Co-Leads the Objective 3 of the Foundation, that by 2026, will secure $757 million in refunds for the Low-Income 50+, with increasingly equitable outcomes for populations that have faced systemic racism and discrimination. He also serves on the AARP Diversity, Equity, and Inclusion Advisory Council.

Heather R. Sherman, CAP, JD
Vice President, Fund Development | Melwood Horticultural Training Center, Inc.

Heather is responsible for planning, implementing, and managing a comprehensive fundraising program to identify opportunities for interested donors to support the work of Melwood now and in the future. She brings almost 25 years of experience in all areas of fundraising, including direct response; major and planned giving; corporate, foundation, and government support; and workplace giving. Heather has raised over $100 million for large, national nonprofits like National Society Daughters of the American Revolution, The Cultural Landscape Foundation, and AARP Foundation, as well as smaller, regional nonprofits like the Girl Scouts Council of the Nation’s Capital.

October 2022- TBD

November 16, 2022, 12:00 PM
Planned Giving Vehicles: Bequests, Trusts, Charitable Gift Annuities & Their Ethical Considerations
Baltimore, MD

Speaker information to come

December 2022- TBD

3 Trends Shaping Philanthropy in 2022     
By: Karla D'Alleva Valas

The world seems to be in a constant state of “unprecedented,” and the philanthropic sector is no different. To better understand what 2022 may hold, it is critical to look backward and reflect on the trends we saw last year. In that effort, Fidelity Charitable® produces an annual Giving Report based on the year’s philanthropic activity. While the data is specific to Fidelity Charitable® donors, the story it tells is emblematic of the philanthropic sector at large, and the emerging trends can help us anticipate and embrace what the future of giving in America looks like. Three key themes surface in this year’s Giving Report: tireless generosity amid challenging times, increased sophistication of donors, and a next generation that is leading the way. Let’s dive in.

Tireless Generosity Amid Challenging Times
The first trend is straightforward and rather heartening: Americans are giving more than ever before! Flash back to 2020, when communities across the country were first confronted by the COVID-19 pandemic. Further spurred by natural disasters and racial injustices in the headlines, charitable giving soared to a record-breaking $471 billion in 2020, according to the Giving USA 2021 Study. This was a 5.1% increase over 2019 despite a 2.3% decrease in GDP. There was notable growth in the charitable dollars that went toward the human services sector, which includes organizations like food banks and homeless shelters.

Following this spike, many predicted philanthropic activity would return to pre-pandemic patterns in 2021. Instead, Americans doubled down. Last year, Fidelity Charitable donors recommended $10.3 billion in grants to their favorite charities—which is 13% more than in 2020 and a 41% increase over pre-pandemic levels!

Charitable giving has remained heightened in 2022, as donors watch the humanitarian crisis unfolding in Ukraine and rush to send support. (If you are looking for ways to help, review this giving guidance.) In response to such unexpected events, more and more people are looking for ways to aid those in need—and ways to reach them as quickly as possible. Individuals with donor-advised funds have turned to their accounts as “ready reserves” to offer this kind of support.

This continued attention to charitable giving supports a historical pattern that during challenging times, Americans respond with philanthropy.

Increased Sophistication of Donors
While the numbers have soared, so has the sophistication with which individuals are giving. Donors are increasingly interested in smarter, more strategic ways to give back. They want to take advantage of tax benefits and favorable market conditions when available to them.

A common first step to doing that is using a giving vehicle, such as a private foundation, charitable trust or donor-advised find. Today’s fastest-growing charitable giving vehicle is the donor-advised fund. According to the National Philanthropic Trust 2021 DAF report, the number of donor-advised funds grew from 290,111 in 2016 to over a million in 2020.

Why are so many Americans attracted to donor-advised funds? Hear directly from Gwynedd Benders, a stay-at-home mom in Oregon who supports local causes, including food insecurity and environmental conservation: “Having a Giving Account® makes taxes and accounting a lot easier. It allows us to track our giving to see whether we’re hitting our giving goals. And once we set aside that money in the account, it can’t get accidentally absorbed into our daily household budget.”

In addition to the vehicle’s ease of use and low cost, many people turn to donor-advised funds to more easily donate non-cash assets, like stocks, privately held business interests or other nontraditional sources like vested shares of company stock from equity compensation. (Check out my previous article about how to pick the right asset to give!) For example, as the price of Bitcoin climbed in 2021, Fidelity Charitable saw a nearly twelvefold increase in cryptocurrency donations.

These smarter giving methods help donors to give more while saving more on taxes. They also benefit from the ability to invest their funds, tax-free, for potential growth while they decide which charitable causes to support. With such robust market conditions last year, donors were able to give more, and give smarter, to the causes that matter most to them.

The Next Generation Leads the Way
Over the next two decades, Cerulli Associates expects younger generations will inherit $73 trillion. Of that massive amount, how much will be redirected toward charitable causes? According to a study of 4,000 donors, we can expect a lot.

In a recent Fidelity Charitable study, nearly three-quarters (74%) of Millennials said they consider themselves philanthropists—compared to just 35% of Boomers. The Millennial generation is now between the ages of 25 and 40, and they’re bringing a fresh perspective to giving back; they are empowered to make the world a better place, and so, approach everyday decisions—like where to work, what products to buy, and where to invest their savings—through a charitable lens.

This insight is reflected by activity we see from Fidelity Charitable donors, who are increasingly aligning their investment selections with their values. In 2021, $3 billion of Giving Account® funds were allocated to impact investments, compared to $1.8 billion in 2020. The growing popularity of impact investments signals a shift that the next generation is driving, one from charitable giving to charitable living. (More to come from me on impact investing later this year!)

To implement these tax-savvy and value-based strategies, the next generation will lean on experts. In fact, eight in ten (79%) Millennials would like to work more closely with a financial professional, compared with 59% of those in Generation X and 18% of Boomers, according to a study done by AIG Life & Retirement last year.

Knowing this, advisors should be proactive to bring up charitable planning and offer strategic ways clients can maximize their giving. Rest assured, it is a win-win for both client and advisor. Research has shown us that clients who receive charitable planning are more loyal and likely to recommend their advisor compared to those who don’t, as measured by a higher Net Promoter Score® (NPS). Advisors who offer charitable planning had an NPS of 67, while those who don’t offer charitable planning had an NPS of 49.

As I reflect on these trends shaping the future of philanthropy in America, I am hopeful. Whether you are a young person starting out, a family in the middle of legacy planning, or an advisor counseling their clients, we each play an important role that helps amplify impact and, ultimately, makes more of a difference.

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